powder

THESIS:

· In this issue of Powder magazine the thesis is that they have 114 ways to stay warm and dry, because it is the 2011 apparel guide

FIVE FACTS:

· The Evo3 made by French manufacturer arva is a triple antennae digital beacon. It features self-monitoring battery life as well as transmission strength. It coast $329

· The movie “Cheap ski movie” was filmed at aspen, Deer valley, steamboat, pats peak, jay peak and mount creek.

· The director of production is Kasey booher.

· The editors are Derek Taylo, David Reddic, Matt Hansen, Sonny Sisto, Mike Rogge, Porter Fox, Micah Tompkin

· POWDER Magazine welcomes story, art and photo contributions

TRIUNE BRAIN:

· Powder magazine has a lot of articles that require reading making you use your neocoretex, the magazine also has a lot of pictures and advertising that use the limbic brain,

8 TRENDS:

· Powder magazine has the normal print magazine format but it also has a online magazine, blogs, video, pictures and a store at www.Powdermag.com because of this it makes them part of convergent media format.

7 PRINCIPLES:

· This issue of powder magazine is pretty much just trying to sell the reader skiing gear and or trying to get them to go skiing at different mountains. I think this is because it is the apparel guide for 2011. It has add or a article about how amazing a ski is on almost every other page.

29 PERSUASIVE TECHNIQUES:

· This magazine had a lot of persuasive techniques. It had Symbols in many of the pictures and adds. Also they use Big Lie when in one of the adds it says that a shirt is going to give you confidents when it matters. There is also Humor, in one of the adds the name of a ski movie is cheap ski movies and it talks about how it the worst ski movie ever.